The Golden Rule Checklist

Under 50 words (excluding spintax?)
Relevant offer to your ICP?
Fully Spintaxxed?
Script variables correctly formatted?Relevant Subject Line?

Lets Break These Down.

Under 50 Words

The optimal word count for scripts is under 50 words. Shorter, concise scripts yield the best results.

For example, "We can make you $100k in 90 days using our CashXSystem. Wanna hear more?" is much more effective than, "Hey John, I'm Bob from ACME Inc. We work with cyber firms to get clients. We've been around for 15 years with loads of experience. We can make you money in 90 days using our system."

Key Takeaways:

- No one cares who you are; they want to know what's in it for them.

- They don't care about your systems, processes, or experience; they want the end result ($100K).

- Be straight to the point.

Relevant offer to your ICP

This is the most crucial part of any cold email campaign. If you don't have a good offer, no one will reply—it's as simple as that. Consider this:

If someone has an eviction notice and your offer is, "We help cash-tight tenants solve their eviction case or you don't pay," do you think they'll say no? Of course not, because it is a relevant offer to a relevant person at a relevant time.

Conversely, if you offer someone facing eviction a new couch, they’re 99% likely not to be interested.

Key Takeaways:

• Know exactly who your Ideal Client Profile (ICP) is.

• Understand their everyday pain points that you can solve.

• Present them with an offer that addresses that exact pain point.

Fully Spintaxxed

Spintax

Spintax is crucial for cold email campaigns, especially when sending a high volume of emails. For anything over 1000 emails/day, heavy use of spintax is necessary.

Spintax formats and randomizes text so you're not sending identical emails to every lead. For example, {Hey|Hi|Hello} is a spintaxed greeting; your sending tool will choose one of these three options at random for each email sent.

Simply put, more volume requires more spintax.

Key Takeaways:

- For every 1000 emails you send per day, increase the spintax usage.

Script Variables Correctly Formatted

In your sending tool, variables are already built in. When you upload a lead list, personalize your scripts using the lead’s first name, company name, etc., ensuring they are formatted correctly. An example using spintax would be: {Hey|Hi|Hello} {{first_name}}.

If you send emails with incorrectly formatted variables, such as {{firstname}}, {{first_name}}, or {first-name}, they'll break.

Key Takeaways:

- Double-check every script to ensure the variables are correctly formatted.

Relevant Subject Line

You should always test subject lines as they differ from industry to industry. The age-old "quick question" subject line doesn't work as well anymore, so you need to be more creative.

One effective strategy is to include the offer in the subject line. For example, if the offer is "12 new clients in 90 days or you don't pay," then the subject line could be: "12 new clients for {{company_name}}."

You can also A/B test generalized subject lines against offer-specific ones. For example:

- "12 new clients for {{company_name}}"

- "Quick question for {{first_name}}"

- "Is this you, {{first_name}}?"

Be creative with it; there's no one-size-fits-all solution.

Key Takeaways:

- Always test subject lines as effectiveness varies by industry.

- Include the offer in the subject line to grab attention.

- A/B test different types of subject lines to see what works best.