Having a Small TAM is Rough.

But it's not the end of the world because there are workarounds.

Here are 5 steps you can take to maximize your TAM.

Keep the Volume Low

If your Total Addressable Market (TAM) is 5,000, sending emails to all leads within the first few days is not advisable. Most cold emailers will run out of leads after day 3, which is not the way to go. You may not have validated your offer yet, and if you send it to everyone, you risk blowing your one chance. Start your campaigns at a very low volume until you have validated your offer.

Stay broad at first.

Do not make sniper-targeted campaigns because you will barely have a list to send to, stay broad location-wise, job title-wise, and offer-wise.

Ram the TAM.

This is a funny phrase we came up with; it means "rinse your TAM" as many times as you can. A good rule of thumb is to go through your entire TAM 2-3 times before scaling the offer with paid ads.

Utilise multiple outbound channels.

With a TAM of 5,000, it's essential to run multiple channels. For example, if you only use cold email, you have 5,000 opportunities. However, if you utilise cold email, cold calling, and LinkedIn, you expand to 15,000 potential opportunities.

Networking Opportunities

You need to maximize every potential opportunity, so understanding the market and warming up prospects is key. Traditional networking plays a crucial role in this: everything from attending conferences to facilitating 3-way introductions.